Well it retails here for $29.96 so I don't know whatever that translates to in the UK. I saw it at Wallyworld and I'm planning on picking it up this Friday. Along with a couple of other things.

Yeah that would put it at under £20.

Yeah, 30$ is more or less the equivalent of 18£/21€, but the fact is just that, for some strange reasons, European retailers will never sell games and consoles at the same price as in the US.
That isn't just a UK thing, even retailers here in Italy priced RE Archives Zero at 34€ (48$!!!!!!) while the same game is sold at 29$ in the US...damn European retailers -.-

Well... where i live, Archives costs about 80 US $. Ain't that fair?

Holy crap!!!! That's robbery there man.

That's not what this is about. Our games being more expensive than the US is something i learned to live with long ago, it's the fact that the biggest UK retailer is selling it for £10 more than it's RRP, which is largely unheard of in this country.

Second hand games for the win! Or just stick with US importing.